Digital-First Real Estate Development & Asset Management Advisory.
VA REID delivers integrated asset, project, and development management advisory, helping clients optimise capital deployment, reduce planning and development risk, and improve ROI / IRR through a more disciplined and tech-enabled process.
Largest Single Asset Deal [GBP]
Supported Transactions To Date
Enabled Capital Deployment [GBP]
VA REID is focusing on Value-add, Opportunistic & Core real estate – supporting clients in optimising their investment, asset and development management processes with greater speed, certainty, and return on capital. Our approach combines expertise with technology-enabled methodologies, enabling clients to make better-informed decisions across the full asset lifecycle.
We employ a reverse-engineered advisory framework, beginning with the target return and exit strategy, and designing the precise sequence of actions required to achieve them. This includes clearly defined milestones, KPIs, and decision points that help de-risk execution and accelerate progress. Our proprietary method enables clients to assess, structure, develop and manage assets & projects far more efficiently, reduce costs & programme.
Headquartered in London and active across Europe, we have a strong track record of advising leading asset managers, funds, REITs, and developers — with particular experience in Germany and the Netherlands.
Acquisitions Support & Feasibility
We help clients rationalise land, asset, and development opportunities using local city data and 3D building models. By running live real estate feasibility analysis, we ensure every opportunity meets strict capital deployment criteria while identifying planning constraints early in the process.
Max Development Potential
We maximise real estate development potential by shaping viable scenarios that secure planning consent and gain stakeholder consensus. Our framework ensures the successful delivery of high-performing assets, focusing on long-term value and project viability from the outset.
Go-to-Market - Leasing & Sales
We create immersive experiences that enable immediate go-to-market strategies. By choreographing tenant and buyer engagement at the Pre-RIBA Stage 0, we secure target ROI and IRR early in the investment lifecycle, ensuring your asset meets its financial milestones ahead of schedule.
Enhanced Asset Management
We act as a strategic partner for commercial real estate portfolio repositioning. By deploying tech-enabled asset management solutions, such as Digital Twins and AI, we mobilise quickly to support lease-up and improve performance for single assets and large-scale portfolios across the UK & Europe.
Joint Ventures & Partnerships
We form long-term strategic real estate partnerships based on complete transparency and trust. These joint ventures allow us to enhance our advisory offering, providing deeper value and specialized expertise to our clients across the UK, Germany, and the Netherlands.
Project Management
Our experienced team deploy a tech-backed project management framework to super-charge client processes. By hiring and managing professional teams through a disciplined methodology, we gain greater certainty, reduce programme costs, and de-risk project delivery at every stage.

Alex Reinfeld • Founder & MD
Alex is a strategic real estate advisor with nearly 20 years’ experience in RE investment, development & asset management. He combines vision with commercial discipline to unlock value, de-risk decisions, and improve performance across the real estate lifecycle. His approach is rooted in a deep understanding of commercial priorities — enabling clear, actionable plans for high-performing assets and development projects. Analytical, clear-thinking, and value-driven, Alex turns complexity into strategy, structure, and measurable results.